Laura Myers - Articles
23 Apr 2018
One of the things I always look forward to when attending an event in this industry is the keynote that kicks off the event on, usually the morning of that first day. Episerver...
16 Apr 2018
There is no denying that Video has hit a tipping point, and what YouTube has known since its inception (the undeniable impact of video content) has caught on so universally...
11 Apr 2018
Today Lithium Technologies released Lithium Messaging, allowing brands who already use their platform to connect with their customer through their preferred digital conversation...
4 Apr 2018
It was July 2016 when the term ‘GDPR’ first appeared on CMS-Connected, discussed by Scott Liewehr of Digital Clarity Group. In his segment, he starts off by pointing out how ill...
30 Mar 2018
We at CMS-Connected are excited to announce a brand new addition to our organization! Earlier this month we welcomed former project manager and all around digital enthusiast...
23 Mar 2018
Customer churn is a common pain-point faced by many brands but thanks to the ability to create more actionable insight gleaned from customer data, brands are getting closer and...
15 Feb 2018
Here we discuss how they allow many Fortune 1000 brands to effectively launch and run influencer campaigns through the use of both artificial and genuine intelligence, also known...
15 Jan 2018
In the way that comparing sedans to sports cars is impractical, showcasing one platform better known for its digital marketing capabilities against another with a clear strength...
19 Dec 2017
The digital strategy of higher education has the same components as many others, that of engagement, conversion, transformation and curating an experiential journey for the...
14 Nov 2017
The blurring, perfecting and other fancy effects Snapchat filters are known for would’ve done wonders for the reality of Snap’s third quarter earnings report, released on Tuesday...