Rachel Williams - Articles
5 Nov 2018
An accurate customer journey map guides marketing, sales, and operations. Defining the phases of the customer journey, as well as the desired customer experience at each phase of...
11 Oct 2018
Sales enablement is a strategic approach to improve sales execution. From soup to nuts, sales enablement endeavors to drive sales growth by better equipping sales teams to meet...
12 Sep 2018
Whether you are a neatnik or more of an organized chaos kind of person, you have a method of organizing the information that comes at you each day so that you can move forward...
17 Aug 2018
Whether you are a solopreneur, a small business owner, or part of a giant sales force funneling business into a major corporation, attracting your ideal customers and closing...
3 Aug 2018
Social Media Marketing can feel overwhelming. Whether sharing a personal brand or creating a following for a business via social media channels, the questions of where to post...
13 Dec 2017
In the era of data, metrics, and a focus on tracking each activity, it’s easier than ever to see where inefficiencies exist. Advances in technology make it a no-brainer to assume...
19 May 2017
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” As businesses and corporations move...
24 Feb 2017
The National Basketball Association (NBA)
hosted its annual All-Star game February 19th in New Orleans, LA. All-Star weekend is packed with exciting pre-game activities...
30 Dec 2016
Communications departments are unique within the corporate structure. They have a seat at more tables than most – from executive level meetings to the front line employee...
25 Nov 2016
I had reached my Mary Poppins moment – that moment when I knew my work was done and it was time to float off with my umbrella to new adventures.