“Until now, many ecommerce brands have been unable to adopt AMP into their stores due to excessive coding requirements and lack of costly development resources”
“Mobile has become the primary shopping method for many online consumers, and ecommerce brands are increasingly realizing that their mobile sites need greater prioritization,” said Brian Dhatt, chief technology officer for BigCommerce. “AMP effectively removes extraneous details that distract from the shopping experience, allowing shoppers to quickly access catalog and product pages, find the information that is most relevant to their purchase decision and proceed to checkout without the typical friction often associated with mobile shopping.”
In a closed beta conducted in mid-2017, BigCommerce merchants that utilized AMP on category pages saw, on average, a 20 percent improvement in click-through rate. Additional benefits include:
- Increase page load speed. AMP alleviates heavy design elements that slow down page load speed. On average, a 100-millisecond delay in site load time drops conversion by seven percent1, and by simplifying a site’s content on mobile devices, AMP helps to decrease the time to first byte.
- Optimize search engine visibility. BigCommerce’s native support designates your site as AMP-enabled in Google search results. According to a 2017 survey, the majority of consumers are more inclined to click on an AMP-enabled link than one that is not2.
- Stay on cutting edge. By enabling AMP support in the control panel, BigCommerce is the first ecommerce platform to natively offer all customers AMP-enabled product and category pages out of the box — without the need for custom coding or costly third-party apps — providing merchants a competitive advantage.
“Until now, many ecommerce brands have been unable to adopt AMP into their stores due to excessive coding requirements and lack of costly development resources,” said Ben Moore, CEO at Pixel Union, a leading ecommerce design agency and BigCommerce partner since 2015. “Today, we are thrilled to be partnering with BigCommerce to offer AMP-enabled ecommerce themes across our entire Pixel Union catalog, giving online merchants a game-changing solution for harnessing the growth of mobile commerce and the power of world-class mobile design.”
The added support for AMP follows the release of Akamai Image Manager in January 2018, which gave BigCommerce merchants the ability to automatically optimize website imagery across all device types, resulting in faster page load times and higher conversion rates. BigCommerce merchants using supported themes can enable AMP beginning today in their control panel.
For more information, visit: https://www.bigcommerce.com/sell-on-mobile/
1 Akamai, “Online Retail Performance Report.” April, 2017.
2 Moz, “AMP-lify Your Digital Marketing in 2018.” November, 2017.
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BigCommerce is the world’s largest cloud ecommerce platform for established and rapidly-growing businesses. Combining enterprise functionality, an open architecture and app ecosystem, and market-leading performance, BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity than on-premise software. BigCommerce powers B2B and B2C ecommerce for more than 55,000 SMBs, 2,000+ mid-market businesses, 20 Fortune 1000 companies and industry-leading brands, including Assurant, Ben & Jerry’s, Paul Mitchell, Sony and Toyota. For more information, visit www.bigcommerce.com.