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Copper and Google SaaS Sales Alignment Partnership Ushers in the Era of Native CRM in Productivity Suites

Copper will leverage Google Cloud Platform and build on its history of tight integration with G Suite to deliver a productivity-first CRM tool available natively within Gmail

SAN FRANCISCO, July 23, 2018 /PRNewswire/ -- Copper, a Google-recommended CRM for today's digital workplace formerly known as ProsperWorks, today announced that it will participate in the Google SaaS Sales Alignment program. Copper will help demonstrate how next-generation SaaS applications can build a productivity-first user experience within G Suite.

Copper delivers a new kind of cloud CRM that is focused on building relationships rather than simply managing them. Copper CRM operates natively within G Suite so that users never have to leave Gmail or interrupt their everyday workflow, thereby eliminating the tedious, time-consuming data entry that causes sales and marketing teams to abandon CRM deployments. The Copper integration with Google Cloud gives users the ability to access critical CRM data directly through Gmail, Hangouts, Data Studio and more. The SaaS Sales Alignment program will help Copper continue on its path to provide native functionality within the applications people use everyday to do their job.

By moving to Google Cloud Platform (GCP), Copper will be promoted and sold to current and prospective GCP customers through its SaaS Sales Alignment program, which will allow the company to scale globally with more than 12,000 customers in 110 countries. The move to GCP also will allow Copper to accelerate more machine learning (ML) and artificial intelligence-driven features in its products that boost user productivity and experience.

"For too long, the CRM industry has been focused on getting people to enter data about what they did that day or to get a record of past interactions," said Jon Lee, Copper CEO and cofounder. "Traditional CRM offerings were built for transactional sales people, which no longer cuts it for today's new generation of relationship makers that make up the design-centric, mobile workforce. The company's deep integration with Google Cloud will not only put us another step closer to making CRM a native feature of everyday productivity apps, but also scale that productivity-first approach to more and more customers around the world."

About Copper

Copper is the CRM that works for you. Recommended by Google, it's a leading CRM for G Suite. Copper CRM puts the productivity of its users first by providing a seamless integration with G Suite, a beautiful user experience, and by helping teams and businesses build long-lasting relationships. Copper services more than 12,000 paid businesses in more than 100 countries. Headquartered in San Francisco with over 200 employees, the company has raised $87M in venture capital financing from leading investors like GV, NextWorld Capital, Norwest Ventures and True Ventures. For more information or to sign up for a free trial, visit

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Hello, Copper.

We've changed our name: ProsperWorks is now Copper.

When we founded ProsperWorks in 2014, we set out to disrupt the world of traditional CRM software. Instead of building yet another complicated customer database just for salespeople, we wanted a CRM that was built for the end-user first—fast to deploy, easy to use, and built directly into the productivity tools (namely G Suite) that we rely on each and every day.

As we’ve grown to 12,000 customers in over 110 countries, we realized that we needed a new identity that better reflected our vision of relationship management. The end-user experience of CRM hasn't evolved in decades, and we wanted to re-energize everything about it, from its point of view, to its look and feel, to the product itself.

After all, our relationships aren't boring—so why should our CRM software feel dull?

Of course, with so many nontraditional users—including creative agencies, real estate companies, venture and private equity firms, and nonprofit organizations—we needed a nontraditional name.

Add to that the fact that our software is used by marketing, sales, service, support, and even product teams... well, that meant no more “sales____” this or “pipe____.” And yes, we made a clear decision to not have “____CRM” as our name. We wanted a name that was relatable, memorable, fun, and instantly recognizable the world over.

We chose Copper.

From the beginning, we have believed in delivering a different kind of CRM.

At first glance, Copper is a timeless element and a precious metal, but there are other things we like about it:

  • Copper conducts energy, just as we facilitate the flow of information and experiences between every business relationship—customers, partners, teammates, and friends.
  • Copper has been a crucial part of currency for hundreds of years.
  • Copper is a simple but foundational building block of the world around us.

The same values that were built into ProsperWorks' DNA still live in Our product will continue to evolve with new features and functionality, but the look and feel will still be rooted in the Material Design principles that you know and love.

Lastly, we'd like to celebrate all of our customers, team, and partners for bringing us to where we are today.

This is just the beginning of our commitment to building lasting relationships and changing how companies and customers work together. With our new name, we're beyond excited to keep the journey going.

From everyone at

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