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Enterprises are Choosing to Go 'Code-Free' to Accelerate Digital Transformation

Brandcast Reports Strong Customer Growth among Enterprise Brands


SAN FRANCISCO, March 15, 2018 /PRNewswire/ -- Brandcast, the company behind the first code-free Digital Experience Manager (DXM) built for the enterprise, announced key customer growth results from its 2017 fiscal year. Brandcast offers a new software solution that empowers marketing teams to modernize their digital marketing operations by removing the costs and bottlenecks caused by the manual coding of websites and digital content by web developers. By using Brandcast, marketing organizations can automate web development, typically increasing their speed to market by 50% or greater and lowering their total cost of ownership by more than 50%.

A recent research report from eConsultancy reveals that the top pain point for client-side marketers is the bottleneck caused by web development. Additionally, Forrester reports that the problem is being compounded, as enterprises are now managing an average of 268 customer-facing websites.

After years of intensive, customer-driven product development, Brandcast has engineered a cloud-based platform for digital experience production and management that meets the high design and performance standards of global brands - while eliminating the need for web development. Additionally, for the first time, marketing organizations gain end-to-end control over digital experience prototyping, design, production and management.

Brandcast's code-free approach offers an alternative to marketers' current options for managing their digital presence: costly commercial Content Management Systems (CMS), open source CMS frameworks, or "custom coded" websites. Old guard solutions handcuff marketing teams to the complexities of web development, requiring ongoing, dedicated engineering resources. By contrast, next generation DXM solutions give marketers and designers the keys to digital experiences.

Brandcast enjoyed record growth on all fronts during 2017, including sales, new users, digital experiences published on the platform, and 90%-plus customer renewal rate, proving out the growing demand for code-free DXM solutions. 

Additionally, noteworthy enterprise customers are rapidly inventing new code-free use cases for the Brandcast platform:

  • A major retail brand has committed to design and manage up to 10,000 websites per year for its 7,000 distributors on the Brandcast platform.
  • Multiple global commercial real estate firms are using Brandcast to create hundreds of custom property listing sites each per year.
  • A global hospitality company selected Brandcast to redesign up to thousands of hospitality websites - the lifeblood for any such company.
  • A multinational pharmaceutical company is using Brandcast to refresh the digital marketing for some of its most popular consumer brands.
  • A global financial services firm is using Brandcast to create custom websites for hosted corporate events.

"The marketing technology stack has evolved rapidly for every aspect of digital marketing, except for the most important component - branded business websites and digital experiences," said Brandcast's CEO, Richard Yanowitch. "Marketing teams are eager to rid themselves of burdensome technical dependencies and move to a code-free future where they have full control of their brand's digital experiences. We're creating that future for brands that want to move at the speed of modern marketing. Most gratifying of all, our customers are inventing their own custom use-cases for the platform every day. It's astounding to realize we are truly at the beginning of a new code-free era for enterprises. The creative potential of digital marketers and designers is finally being unleashed to create amazing breakthroughs for their brands."

About Brandcast
Brandcast is the Digital Experience Manager (DXM) leading the code-free revolution for marketing and creative teams. The Brandcast DXM is an end-to-end platform that provides complete control over every stage of the digital experience workflow—prototyping, design, and production—all without needing to write a single line of code. The world's leading brands use Brandcast to increase their speed to market and streamline their workflow for standout digital experiences. Headquartered in San Francisco, CA, Brandcast investors include Shasta Ventures, Buchanan Investments, and Marc Benioff. Learn more at www.Brandcast.com

CONTACT: Chris Schreiber, chris@brandcast.com

SOURCE Brandcast

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