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HubSpot for Startups Launches Bootstrap Program, Collaborates with Google Cloud Startup Program to Help Startups Build and Grow Better

HubSpot for Startups, which offers discounted marketing, sales and CRM software, education, and support, is collaborating with the Google Cloud Startup Program, which offers mentorship, training, and cloud credits. Members of each program will be able to access the others’ offering through this collaboration, the first of its kind.

RDV+HubSpot Summer Accelerator Logo (1)-2“We’re working together to connect the dots to simplify the often complicated process startups often have to go through to put the proper tools in place to grow better,” says Kim Walsh, Global VP of HubSpot for Startups. “You build on Google Cloud, and you grow on HubSpot’s marketing, sales and CRM platform. Why not make it easier for startups to access both?”

As part of this collaboration, HubSpot for Startups is launching a new program called Bootstrap, a solution for members of other corporate startup programs that want to work with HubSpot. Startups eligible for the Bootstrap program receive 40% off HubSpot marketing, sales and CRM software for the first 12 months, and 20% off for the next 12 months.

“Bootstrap is a really exciting new offering that lets us partner with like-minded companies who also have startup programs,” HubSpot for Startups Growth Marketer Niti Shah explains. “We’re trying to help startups, they’re trying to help startups -- so we’re building a network to solve for the unique needs of that audience.”

As part of HubSpot for Startups’ collaboration with Google Cloud Startup Program, eligible customers will have access to the its START package, which includes $3,000 in credits and scaled support.

"Building a successful startup requires a combination of world-class technology and great tools to bring your product to market,” adds Sam O’Keefe, Head of Startup Programs at Google Cloud. “We are pleased to offer support to early-stage Hubspot for Startups companies as they build, launch, and scale their products on Google Cloud.”

This collaboration highlights an exciting time for startups as companies focus on how to add more value to the startup ecosystem in a new way. While HubSpot for Startups has multiple programs within their startup program umbrella, up until now they have been more traditional programs partnering with accelerators, incubators, and VCs. This marks the first time HubSpot has created a unique program structure for partner companies’ startup programs.

Members of the Google Cloud Startup Program can learn more about how to access the HubSpot for Startups Bootstrap program here. HubSpot for Startups customers can access the Google Cloud Startup Program here.

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HubSpot Grows Platform with New Workplace by Facebook Integration

HubSpot announced today the launch of a new integration with Workplace by Facebook. The new integration delivers notifications from HubSpot right in Workplace, ensuring that sales reps never miss a beat.

HubSpot and Workplace by FacebookSales reps have to manage many channels, and when they're stretched thin, it can be hard to jump on opportunities when they arise. In fact, according to a report from HubSpot Research, sales reps only spend about 34% of their day actually selling. With new productivity channels becoming more ubiquitous, it will become even harder for reps to effectively divide their attention. Through HubSpot’s new Workplace integration, sales reps won’t have to spend precious time switching between platforms. All of the information they need will be delivered where they are, when they need it.

“Facebook's social technology revolutionized how people connect, and we're excited about what that same technology can bring to the business world,” said Brad Coffey, Chief Strategy Officer at HubSpot. “By integrating with Workplace, we're able to unite the tools our customers use, save them time, and help them increase productivity. In sales, every minute of the day is valuable, and this integration is going to make sure that reps never miss a valuable opportunity.”

With this integration, a sales rep receives notifications within Workplace triggered by team member or lead activities within HubSpot. Each notification contains a link that brings reps directly into HubSpot so they can immediately take action and close the deal.

This move is the latest in HubSpot's ongoing partnership with Facebook. Most recently, the company was named a badged Facebook marketing partner and released several other product integrations, including Facebook and Instagram publishing, lead ads and Lookalike audiences ads, and Facebook Messenger.

“At Workplace, we aim to enable the future of work and collaboration by helping people do more while doing less,” said Anand Dass, Partnerships at Facebook. “Through integrations like ours with HubSpot, Workplace can bring together the business tools people use every day, into one central place.”

The Workplace integration by HubSpot is now live and available to all HubSpot customers that also use Workplace. To get the integration, visit

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