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New Research from Digital River Shows that Success of Digital B2B Companies Depends on a Modern Technology Ecosystem to Drive Channel Partner Loyalty

Digital River to host webinar featuring Jay McBain, Principal Analyst at an independent  research firm, and research findings about what influences brand loyalty

MINNEAPOLIS June 4, 2018Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced that it will release a new research study titled, “Nurture Channel Partner Loyalty to Succeed in the Digital Age,” during a live webinar on June 14 at 11:00 a.m. CDT. Digital River commissioned Forrester Consulting, a leading global research and advisory firm, to evaluate channel partner loyalty in a complex digital B2B environment. Registration is now open for the free B2B-focused webinar. Attendees will receive a complimentary copy of the full research paper.

During the webinar, guest speaker, Jay McBain will join Digital River’s senior director of product management, Michael French, to discuss findings from the research. The channel ecosystem is more complex than ever. Often the reseller partner channel drives 80-90 percent of overall revenue. Partners provide key services for brands and their loyalty hinges on the ability of software vendors to make it easy for their reseller partners to sell their products. Yet the research shows that many B2B companies aren’t able to keep up with the latest digital commerce innovations to support subscription models and connected experiences, which has eroded channel loyalty.

The webinar will walk through the findings of the research to show:

  • Why channel partner loyalty is wavering and threatening end-customer experiences;
  • What the right tools and incentive strategies are to support the changing dynamics of the channel ecosystem; and
  • How brands can modernize their technology ecosystem to support connected ecommerce experiences that foster partner loyalty and customer satisfaction.

“The market has, and will continue to change. There’s more channel friction today than ever before. In this digital age, channel partner loyalty is vital for brands to prevent channel chaos,” said Jason Nyhus, vice president of global marketing and communications for Digital River. “We think this Forrester research sheds light on how brands can avoid disruption, and ultimately shows just how important channel partner loyalty is for offering customers seamless buying experiences.”

About Digital River, Inc.
With nearly 25 years of industry experience, Digital River has mastered the ins and outs of global ecommerce. The company specializes in taking high-tech brands direct to their customers, whether they live around the corner or around the world.

Leading software and services, consumer electronics and digital game brands rely on Digital River’s advanced commerce cloud, monetization tools and global ecommerce solutions to market and sell their products online. From start to finish, Digital River makes it easy to manage storefronts, take orders, process payments, automate subscriptions and drive delivery. At the same time, the company works behind the scenes to handle fraud, billing, taxes and compliance, so businesses and consumers can shop with confidence and peace of mind.

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.

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