On April 24, 2018, Oracle announced that it signed an agreement to acquire Grapeshot, a provider of brand safety and pre-bid contextual solutions to over 5,000 of the world's leading marketers. Every month, over 38 billion programmatic ad impressions are enhanced using Grapeshot's Contextual Intelligence Platform in dozens of languages, and this number has grown well over 100% year over year.
Grapeshot's Contextual Intelligence Platform enables the rapid creation of highly-customized segments that allow marketers and their agencies to confidently:
- Avoid unsafe content that will damage brand equity, and close the loop via Moat Measurement
- Extend global audience reach by targeting the most relevant context, including late-breaking news and trending themes, to complement Oracle Data Cloud’s custom audience segments
The acquisition of Grapeshot will dramatically expand Oracle Data Cloud's ability to improve marketing outcomes for our partners worldwide by adding the important dimension of Context to Oracle Data Cloud's expertise in Audiences and Measurement.