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e-Spirit and Styla enter into a strategic partnership and expand their offerings

Technology partnership sealed: Software vendors combine design automation with enterprise content management and omnichannel personalization.

Boston, July 2, 2018
– e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP), today announced that e-Spirit and Styla, a content experience engine provider, have agreed on a technology partnership. By deeply integrating both software solutions, customers can combine the power of Styla's design automation with the power of e-Spirit's enterprise-class content management and omnichannel personalization. The complementary solutions make e-commerce sites and content marketing campaigns even more successful with little effort. The partnership and integration solution was presented today at the Styla Xperience event in Berlin.

e-Spirit customers can now create compelling user experiences automatically, focusing entirely on the content and success of their activities. With the Styla Content Grid, customers now have a powerful, AI-based and efficiency-enhancing design technology at their disposal. Features such as automatic focus detection and optional background removal help maximize the impact of images, resulting in significantly better results, especially for ecommerce offerings.

"In the future, customers will be gaining more from the user experience than traditional factors such as price, brand or product features. By partnering with Styla, we are expanding our FirstSpirit DXP with an intelligent design algorithm that makes our customers more efficient and innovative for a competitive advantage. You can create attractive websites and experiences across multiple channels automatically and play them synchronized with our Digital Experience Platform. This creates inspiring content and commerce experiences that compel customers to buy,” said Udo Sträßer, CRO of e-Spirit.

Styla customers now get the opportunity to communicate in an innovative and personalized manner in all channels and thus enhance their Styla solution by combining with FirstSpirit DXP. By creating and managing content on a DXP, high-end personalization, and strong integration capability, companies can deliver tailored, relevant omnichannel customer experiences across all channels, differentiating them from competitors.

"The FirstSpirit Digital Experience Platform complements our offer perfectly. It makes it possible to deliver personalized content to customers and to create outstanding user experiences on every communication channel. For example, the FirstSpirit DXP can use any content item on any desired touchpoint and channel to enable omnichannel communication. A clear win-win for us and all customers with e-commerce offerings and content marketing campaigns, "says Franz Riedl, founder & chief operating officer at Styla.

Both companies have a strong customer base with well-known companies and brands that can now benefit from the expanded portfolio. FirstSpirit is used, for example, by BASF, Bosch, Commerzbank, EDEKA, GROHE, Geberit, Lancome, L'Oréal, Media-Saturn, Nintendo, Olympus and thyssenkrupp. Styla used by brands and e-commerce stores such as Douglas, OBI, Otto, Orsay, Takko, Thomas Sabo, Fissler or DEPOT.


About e-Spirit

e-Spirit’s FirstSpirit Digital Experience Platform, offered through a SaaS or on-premises model, helps businesses engage customers and increase revenue with personalized, content-rich digital experiences anytime, anywhere. Savvy digital marketers across all industry sectors rely on the FirstSpirit platform—which includes CMS, AI-driven personalization and omnichannel marketing capabilities—for individualized and synchronized content delivery across all channels to differentiate their companies and compel their users to action.

e-Spirit, founded in 1999, is part of the adesso Group and has offices in 16 locations in the US, Germany, Great Britain, the Netherlands, Switzerland, Austria and Asia Pacific. Customers include international brands and corporations such as L’Oréal, Lancôme, Commerzbank, BASF, Bosch, Belk, Urban Decay, Olympus, Santander Bank, Sterling Jewelers and many others. For more information, go to or call us at 781.862.5511.

About Styla:

Founded by Philipp Rogge and Franz Riedl in 2012, Styla is a provider of a content experience engine. This technology automatically designs visually impressive content and websites while making embedded products directly shoppable. This way, Styla creates immersive and engaging customer experiences across all websites and devices and increases their clients’ engagement-metrics considerably. Brands such as JD Williams, Foot Locker, Jack Wolfskin, and Mavi are relying on Styla’s technology. Styla maintains partner relationships with technology providers such as Salesforce, Amazon, and Microsoft.

e-Spirit Inc.
One Cranberry Hill, Suite 300
Lexington, MA 02421, USA
+1 781 862 5511

Media contact for e-Spirit:
Anne Schneider
McKenzie Worldwide
+1 (503) 380-2441

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