Industry Insights

New Hires and Top Read News Articles for July

New Hire Spotlight

Digital River Appoints Adam Coyle

Digital River, a leading global provider of Commerce-as-a-Service solutions, announced that its board of directors has named Adam Coyle, a leader with over 25 years of experience in the technology industry, as Chief Executive Officer. Coyle succeeds David Dobson, who will transition from his role as Chief Executive Officer to serve as Vice Chairman of Digital River's board of directors. Check out our exclusive inverview with Coyle here.

Sitecore's New CMO

Paige O'Neill has joined Sitecore as their new Chief Marketing Officer (CMO). She will be based in San Francisco, and will lead Sitecore's global marketing organization, including the company's marketing strategy, product marketing, communications, demand generation, and branding. "No one is better placed than Paige to inform and inspire the Sitecore community about the opportunity to transform their businesses through superior customer experience," said Mark Frost, CEO at Sitecore. "She knows the landscape, dynamics, and trends to spot and act on the opportunities that will be critical to achieving our strategic growth initiatives. And as an experienced CMO, she is intimately familiar with the challenges that marketers face to deliver digital experiences that meet ever-rising customer expectations." Check out our exclusive interview with O'Neill here.

Former Googler Joins BrightEdge

BrightEdge, a global leader in enterprise organic search and content performance, has hired Krish Kumar as Chief Operations Officer. Kumar brings over 18 years of management experience in growing technology and media businesses to the BrightEdge team. Most recently, Kumar helped drive Google's Search Ads platform from fifth in the market to the market leader. "Digital marketing is in a constant cycle of growth. In particular, the content and vertical search engine market is changing dramatically, creating opportunities to innovate," Kumar said. Kumar spent the last nine years at Google as the Global Head of Search in enterprise and the Head of Search marketing platform business. Read More Here

Welcome Brian Morin

SmartAction, the leading AI virtual assistant solution for call centers, has appointed Brian Morin as Chief Marketing Officer, with over 20 years marketing experience, he brings deep experience in growing and scaling B2B tech companies in high growth sectors. "I joined SmartAction because their conversational AI solution for call centers has made it easier than anyone to automate the conversations handled by live agents today, saving them the drudgery of repetitive calls and front-end data gathering. While some organizations are dabbling with do-it-yourself chatbots to help customers self-serve via automation, they ultimately create silos that cannot be scaled to voice, where more than half of customer engagements take place. Only SmartAction can automate the voice channel with their cloud-based solution, then scale digitally for the same seamless omni-channel experience everywhere. It's why the largest contact center platform players like NICE-inContact partner with SmartAction to automate repetitive conversations and processes across voice, chat, and text," said Morin. Read More Here

Updates at Elastic Path

More growth at Elasic Path with three key hires in marketing, sales and customer success. Ana Milevskaja has joined Elastic Path as Senior Director, Product Marketing and Demand Generation. A former marketing director at SAP Hybris, Milevskaja excels in driving go-to-market strategy in the commerce space. She has used her expertise to guide market positioning and business development at a number of commerce players, including ModusLink and NewStore. Milevskaja will take the reins on market positioning, strategy and content marketing in her role as Senior Director, Product Marketing and Demand Generation.

Carl Boeing, is passionate about innovation and the future of commerce. He has held a variety of high level sales and implementation positions at SAP Hybris and Rogers Communications, where he delivered revenue in telecommunications, banking, insurance, travel, and logistics, as well as leading enterprise-level commerce programs. Boeing will use his commercial, strategic and hands-on experience to help fuel Elastic Path’s growth as Sales Director, North America.

Tony Petrielli joins Elastic Path as Director, Customer Success. With more than 20 years’ experience building and delivering mission-critical customer support and success programs in senior roles at SAP Hybris and Rogers Communications, Petrielli will help global customers fully leverage the Elastic Path platform to drive innovation, execute best practices, and deliver exceptional business value. Read More Here

Along with the new hires they also announced that it has opened a new Canadian location in Ontario, in the Toronto area. With headquarters in Vancouver, the Toronto area office will house expanded research and development, as well as sales and customer success teams.  Read More Here

Updates at HubSpot

HubSpot has appointed Christian Kinnear as Vice President and Managing Director, EMEA. Christian joined HubSpot Dublin in October 2015 as Director of Sales, where he was responsible for coordinating the company’s sales strategy across key regions. Quickly proving his ability to be a great cross-functional leader, Kinnear served as HubSpot’s EMEA Managing Director for the last three years. In this new role, Kinnear will continue to handle day-to-day operations driving collaboration across all functions as well as develop and implement programs that will be crucial for HubSpot’s global growth. “Since day one, Christian has been an invaluable member of this company - not just in EMEA, but globally,” said Jeetu Mahtani, SVP and Managing Director, International at HubSpot. “From building an impressive business growth model in our Dublin office, expanding our reach in new markets, to helping to hire many of our regional and segment leaders, Christian has played a significant role in getting HubSpot to the global company it is today. We can’t wait to see what he achieves as Vice President and Managing Director.”  Read More Here

In 2016, HubSpot announced a commitment to hiring an additional 320 Dublin-based employees over three years. To accommodate this growth, DubSpot opened its 26,000 square feet office at 1 Dockland Central. Earlier this year, DubSpot was named a Best Workplace by Great Place To Work Ireland and unveiled the new product and engineering floor. Read More Here

New CMO at BigCommerce

BigCommerce, the leading ecommerce platform for fast-growing and established brands, today announced that Lisa Pearson has joined the company as Chief Marketing Officer. With 20+ years of leadership experience, over a decade of which has been spent scaling SaaS companies, Pearson will lead BigCommerce’s global marketing organization, overseeing all aspects of brand and communications, product marketing, demand generation, customer acquisition and partner marketing. “Lisa’s combination of CEO-level experience, deep ecommerce domain expertise and impeccable track record leading world-class marketing organizations made her uniquely qualified for this position,” said Brent Bellm, BigCommerce CEO. “Her unrelenting, customer-first mentality directly reflects our values as a company, and I have the utmost confidence that Lisa’s approach to marketing will benefit our business, customers, employees and partners.” Pearson joins BigCommerce from data management platform Umbel, where she served as CEO. Prior to Umbel, Pearson was the CMO for Bazaarvoice, and was a key member of the team that took the company public in 2012. She also held senior leadership roles at Devries Global and HAVAS. Read More Here

Terakeet Welcomes Lynn Fraas

Enterprise SEO company, Terakeet, announced the hiring of executive leader Lynn Fraas as Chief People Officer where Fraas will be responsible for leading the Human Resources Department. Fraas comes to Terakeet most recently from PeopleStrategy where she served as Chief Operating Officer. Previously, she was Group Vice President of Talent Strategy at SapientRazorfish and Chief Talent Officer at Crown Partners. In her role at Terakeet, Fraas will provide strategic leadership and operational management of all employee relations and talent management initiatives, including recruiting and retention, training and professional development, and change management. "We're extremely excited to have Lynn Fraas join us as our Chief People Officer," said Terakeet CEO, Mac Cummings. "Lynn brings a wealth of leadership experience and human resource management expertise. Employee development and satisfaction have always been a priority for Terakeet, and we look forward to her leadership as we continue to grow." Read More Here

Diane Bryant Leaves Google

Google Cloud's Chief Operating Officer, Diane Bryant, has left the company after less than a year. Bryant, who led Intel’s data center business and was one of the company’s highest ranked female executives, joined Google’s cloud computing unit in late November as Chief Operating Officer. “We can confirm that Diane Bryant is no longer with Google,” a Google spokesperson said in a public statement. “We are grateful for the contributions she made while at Google and we wish her the best in her next pursuit.” Bryant originally joined Google after taking a leave of absence from Intel, where she worked for 32 years. It’s unclear why Bryant is leaving Google after working at the search giant for a few months. Read More Here

Lots Happening at Pegasystems

Pegasystems Inc., the software company empowering customer engagement, announced it has appointed Christine Parker as Vice President and industry market leader of Pega’s financial services business. With more than 20 years in the financial services industry, Parker will be instrumental in leading Pega’s go-to-market strategy in one of its largest vertical markets. “Pega’s clients – some of the top financial institutions in the world – are empowered to provide seamless, differentiating experiences and optimal service while instilling and maintaining customers’ trust in their organizations,” said Parker, “I look forward to helping our clients continue to achieve success by taking on imperative transformation initiatives to outpace their competition, and contributing to Pega’s success in this industry.”  Read More Here

They also appointed Adriana Bokel Herde as Chief People Officer and Senior Vice President. Ms. Bokel Herde will be responsible for Pega’s global people strategy and operations, reporting to Alan Trefler, Pega’s Founder and CEO. She will be based out of the company’s Cambridge, Mass. Headquarters, succeeding Jeff Yanagi, who will be retiring from Pega. For more than 20 years, Ms. Bokel Herde has held leadership positions in fast growing companies and is recognized as an innovative, high-performing leader with the ability to architect, execute, and drive business growth. Her areas of expertise include business strategy, talent recruitment and development, diversity initiatives, change management, leadership development, operations, innovation, and employee experience. “With a proven track record of executing transformative HR strategies, Adriana will bring valuable experience to Pega as we continue to grow and innovate,” said Alan Trefler, Founder and CEO, Pegasystems. “I am delighted to welcome Adriana to Pega to help ensure HR continues as an integral and strategic contributor to Pega’s success.” Read More Here

Top 5 Viewed Monthly News Round Up

  1. Alfresco, an enterprise open-source software company announced that their Governance Services solution has been certified against the DoD 5015.02 CH3, Department of Defense (DoD) standard for records management. According to the announcement, Alfresco will be “the first open-source software vendor to achieve this.”   Read More Here

  2. How to Pursue a Successful Cloud-Based Content Management Strategy.  Companies are increasingly managing content in the cloud, driven by the need to reduce costs, boost agility, and operate in new, more digital ways. But what does it take to pursue a successful cloud-based content management strategy?  Read More Here

  3. A Closer Look at Today's Digital Marketing Agency. Empowering businesses with marketing expertise and technology like never before. If you needed a new website, you sought out an advertising or creative agency.  Read More Here

  4. Digital Asset Manager vs. Content Management System: What's the Difference. Technology stacks have grown exponentially, keeping pace with the digital revolution. It’s not enough to have a website; it needs all the bells and whistles when it comes to martech like analytics, personalization, CRM, etc. With so much needed to run a successful digital marketing program, you wouldn’t want to add anything you don’t really need. Read More Here

  5. 5 Hot Trends That Will Continue to Change Your Ecommerce Horizons in 2018. Recent data released by the U.S. Census Bureau shows impressive growth for the ecommerce industry, with online revenue steadily eating into an additional 1.5 percent of total retail sales every year over the past several years. Read More Here

Natalie Evans

Natalie Evans

Natalie Evans has over 16-years in the tech industry and currently works as the event coordinator and tech reporter for CMS-Connected, keeping up-to-date on what's happening in and around the Content Management industry.

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