The Bottom Line for a Web CMS Solution
There have been several latest versions released by many CMS vendors this past year – most of them had one main focus: Integration with the digital marketing suite. Very wise move – shows they are listening to the customer’ needs! With digital marketing (social media and SEO in particular) being one of the most popular topics in the world of web, it has become vital for companies to integrate the tools necessary to implement the digital marketing strategy – and companies are starting to get on it.
However, when selecting a Web CMS for your organization, there is one thing more important than digital marketing: the Usability. There is more to customer service and experience besides social media. Ask yourself this: Have you ever been on a website where it was hard to find information you needed? Or a website where there was so much going on you did not know where to begin? If you said yes to any of the above questions, you know you do not want your website to be anything like that.
Our upcoming show is all about “How to Select a Web CMS” and the one thing we will explore (something to deeply consider) is how will the chosen system work for your customers (and staff alike)? Every website out there that has information for its users and visitors should be easy to navigate through. Period. If your customers can’t find what they came looking for, it’s a big fail. A website is not merely a marketing tool, but also a reflection of your quality and service.
I am going to insert a quote by Jef Raskin that makes perfect sense here:
“As far as the customer is concerned, the interface is the product."
So keep in mind ease of use and navigation when picking out a Web CMS for your organization. The reality is that “it all comes down to your customers” and if you are not listening to them, you are not in the market for the long run.