Industry Insights

The Benefits of Video Marketing and What the Future Holds

With the ever changing digital landscape, what does the future hold for content marketing? Since digital technology is getting cheaper and more readily available, people are using mobile phones and tablets more to interact with content. Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. With today's cutting edge technology it’s easy to keep up with the ever changing demands, and with people wanting information presented in a quick, concise and entertaining format, video marketing has become the new norm.

Here are some video marketing stats provided by Wyzowl ‘The State of Video Marketing 2018 Report’:

  • 81% of businesses use video as a marketing tool (63% increase from 2017).
  • 85% of people say they'd like to see more video from brands in 2018
  • 85% of businesses regard video as an important part of their marketing strategy (82% increase from 2017).
  • 95% of people have watched a video to learn more about a product or service.
  • 81% of people have been convinced to buy a product or service by watching a brand’s video.
  • Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

These numbers don't lie, so if you haven’t started using video marketing, it’s time as it's arguably the fastest growing and most in-demand form of marketing. Here are some reasons to incorporate video marketing into your marketing strategy plan.

Video marketing promotes brand recall. 80% of people recollect a video they've viewed in the most recent month, and this is one of the greatest advantages of video promotion. It's exceptionally visual and sound-related, which means it's simpler for consumers to recollect than just content based substance. At the point when clients recollect your video showcasing content, they will also recall your brand, which means more deals and leads for you. Additionally, clients ordinarily get a kick out of the chance to share recordings they appreciate, which will ultimately extend your online reach.

There are numerous things to remember while making a video but be certain to remember your brand strategy, similarly to how your site and online networking profiles are marked for quick acknowledgment, make sure your customers know who you are. Also consider what story you are telling about your image with your video. Make sure to show rather than just tell your watchers what your message is about. That is the energy of video, all things considered.

By adding video to your site, it can significantly improve your SEO by driving individuals to your landing page and upgrade your conversion rates: The reports state that 39% of businesses contact a seller subsequent to reviewing a marked video, and 65% of business decision-makers visit a marketer’s website after viewing a branded video.

As I mentioned earlier, people are highly accessible when it comes to content and video content performs well on all devices. Responsive design is, and has been, one of the biggest trends in the digital marketing world so when a company’s content doesn’t perform well on a given device or browser system, the business will fall behind, lose traffic and suffer decreased conversions as a result. This expands video’s reach and makes it more user-friendly and consumer-focused.

You will also need to know what type of video you require to meet your goals and on what platform since there are so many ways to present your brand to your audience, YouTube, Facebook, Pinterest, LinkedIn, Twitter, Snapchat and other social media, along with the traditional methods. Even though video marketing doesn’t have to be expensive you will want to research each to learn where your audience is, and which platform best suits your message. Social media platforms that are more fluid like Twitter and Facebook, make it easier to share content, but that content is often very short-lived. These platforms are great for promotion since they are often better for short-form and live blast video. YouTube and other traditional media platforms are best suited for longer videos. It’s an excellent platform if you intend to create a series of related videos because you can easily create a playlist and encourage subscriptions for your viewers to follow along. With YouTube, the active browsing feature allows you to use SEO to attract audiences, so you have other options beyond paying to promote your content.

Due to the viral nature of videos, 92% of people who watch mobile videos share them with other people. Since more and more companies are turning to video for their messages, your customers will respond to video even more. Many small companies have accepted the power of video marketing for the future, and they are using trends like live video and virtual reality to increase their reach. Video marketing is a powerful tool and will help you expand your brands reach online or enjoy wider audiences. It's a smart way to approach content marketing in 2018 and beyond.

If you are into statistics here are a few other links for you to peruse:

Natalie Evans

Natalie Evans

Natalie Evans has over 16-years in the tech industry and currently works as the event coordinator and tech reporter for CMS-Connected, keeping up-to-date on what's happening in and around the Content Management industry.

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