Why This Startup Spent $50k Building an Email List (Spoiler: They Had a 5x Return)

While it makes sense to prioritize short-term gains when it comes to customer acquisition, lead generation is the often-ignored long game that can pay for itself many times over if done right.

In this episode of Shopify Masters, you’ll learn from Gaurav Agarwal, VP of Growth at Molekule: a science and technology company that has reinvented the air purifier. Find out why his team invested $50k in building a pre-launch email list, and how it made them over $250k in sales.

We just did the math. Out of those 25,000 people on the mailing list, if even one percent converts, then that list is going to end up paying for itself. 

Tune in to learn

• What it means to be a product-based business and how that affects your marketing

• How to test offline marketing channels without huge budgets

• How to hire the right contractors to run your marketing experiments

  

Show Notes

• Store: Molekule

• Social Profiles: Facebook, Twitter, Instagram

• Recommendations: Lean Startup (book), Unbounce, Talkable: Referral Marketing, Segment (Shopify App), Optimizely

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