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2019 Gartner Magic Quadrant for WCM — Visionaries & Niche Players

2019 Gartner WCM CMSC MediaWelcome to Part Two of CMS-Connected Media Corp.’s (CMSC Media) review of Gartner’s 2019 selection and assessment of the most popular CMS platforms. As with our 2019 Gartner MQ for WCM — Leaders &  Challengers evaluation, we speak exclusively to the best CMS vendors featured in the Gartner WCM report to hear their viewpoints on the Gartner’s analysis of their offerings and their specific magic quadrant position. You can track the movement of blue dots across the four quadrants and compare them to our Gartner Magic Quadrant 2018 review. In CMSC Media’s Part Two assessment of this year’s Gartner’s Magic Quadrant report, we provide more in-depth insight into the Visionaries and Niche Players quadrants by way of our exclusive interviews with five of the vendors represented in these respective categories.

Click our link to receive a free copy of the 2019 Gartner Magic Quadrant for Web Content Management.

As mentioned in Part One, the most notable absence from the quadrant this year is IBM, which was dropped due to its WCM being owned by HCL technologies. Bloomreach and OpenText lose their leadership positions; being qualified as a Visionary and Challenger, respectively. The Niche Player quadrant welcomes former Challenger SDL and the new entrant this year, Magnolia.

This year’s Magic Quadrant on WCM systems was authored by Gartner's Irina Guseva, Senior Director Analyst, and Mick MacComascaigh, VP Analyst. The fundamental purpose of the report is to assist business leaders in selecting a web content management guided by Gartner’s careful evaluation of top CMS vendor products and their judgments of each vendor’s strengths and cautions. In consideration of the essential functionalities of WCM platforms, the analyses also look at:

  • Content creating functions
  • Repositories that organize and provide content metadata
  • Library services
  • Website management functions
  • Content deployment functions
  • Personalization and analytics capabilities
  • Integration abilities
  • Hybrid and pure headless capabilities for API-driven omnichannel content delivery 

Gartner then ranks the vendors and assigns the following four quadrants:

Leaders — Gartner classifies vendors that drive market transformation as leaders. They innovate and execute out their visions. They have well-established partnerships, broad regional presence, sound financial performance, excellent platform and customer support, and expertise in one or more vertical markets.

Challengers — While delivering on performance, the challengers lack the vision Gartner likes to see. They can have a solid WCM product but fail to focus on other factors such as strategy, user context, multichannel output, and interoperability with adjacent technologies.

Visionaries — As the name implies, this group has vision. They innovate and develop on core aspects of their offering and have the ability to set market trends, but the execution is not their forte.

Niche Players — Those in this category tend to be focused on specific segments of the market, which, while it has its benefits can mean growth and expansion might be hard.

2018 Gartner Magic Quadrant for WCM 2019 Gartner Magic Quadrant for WCM
2018 Gartner WCM Magic Quadrant 2019 Gartner WCM Magic Quadrant
Click images above to enlarge

Visionaries (Bloomreach, CoreMedia, Crownpeak, e-Spirit)

Bloomreach

Bloomreach and its Bloomreach Experience Manager (brXM) gets praised for its powerful and practical UI, API-driven open architecture, and content delivery options for multichannel experiences as well as their strong focus on AI and personalization. Gartner points out that the vendor does lack horizontal versatility, having focused heavily on retail and eCommerce, and needs to work on brand awareness and on enhancing its partner network in the WCM market. Could this be why they were downgraded from the Leader position from the previous year?

Gartner WCM Brian Walker BloomreachInterviewee: Brian Walker, Chief Strategy Officer at Bloomreach

Gartner named you as one of the Visionaries in this year's Web Content Management MQ. How do you feel about getting that spot?

"Bloomreach is on the forefront of a new era in WCM, and thus the characterization of Bloomreach as a Visionary is appropriate in many ways. Our solution is uniquely built to help our customers develop unique experiences and drive real business results. It is headless, it is infused with intelligence with our AI capability, and it serves commerce customers in a way no other CMS can. At times analyst firms like Gartner have a very specific POV on what to factor into these reports, and we may not always agree." 

What sets Bloomreach apart from other WCM vendors in the Quadrant?

"A few things set Bloomreach apart. Bloomreach has always been headless. It was arguably the first headless CMS in the market and combined with our longstanding investment in AI; this sets us apart. We are not just a CMS, we optimize business with our personalization, search, and augmented merchandising tools, and as such are uniquely able to serve commerce customers of all sorts."

Do you agree with the Gartner assessments? If so, how does Bloomreach plan on improving on the ‘cautions’?

"Although there is always room for improvement, we don't agree with all of the cautions cited in the report. For example, we were critiqued for 'struggling to expand the partner ecosystem' and yet we have the fastest-growing ecosystem in this market, with 22 new partnership agreements signed in 2019, including those with global agencies like WundermanThompson Commerce, Wipro, and EPAM. Our business is growing quickly, we are serving large customers in a diverse set of industries, and our brand is becoming wider known. I don't feel all that was quite reflected in this report, but I'm confident we will have a chance to address that with Gartner in the future." 

What is on the horizon for Bloomreach's WCM offerings?

"We have a tremendous amount of innovation being polished up as we speak that we'll be announcing at our customer and partner event Bloomreach Connect in Amsterdam this October. I am really excited to share all these innovations in our headless experience cloud, including in our search and merchandising solutions."

CoreMedia

CoreMedia gets a thumbs-up from Gartner for its simple and intuitive UI, growth in its partner ecosystem, and its focus on headless capabilities — holding firm in the Visionary Quadrant. CoreMedia still needs to work on its North American presence, brand awareness, and ramp up its efforts in AI offerings.

Gartner WCM Soeren Stamer CoremediaInterviewee: Soeren Stamer, CEO of CoreMedia

Gartner named you as a Visionary in this year's Web Content Management MQ. How do you feel about getting that spot?

"We’re honored that Gartner has recognized our role as a Visionary vendor in the Web Content Management market. Consistently, and for many years, we’ve worked hard to learn from our customers and define a visionary path for the company.

From media companies, we learned how to treat content as a modular, reusable asset, and from Telcos, we learned the need for rock-solid stability and enormous scalability. In the last few years, we added a lot of insights from the retail and consumer brands space. We’ve recognized how important it is to orchestrate content in real-time and at a global scale, integrating data from multiple enterprise systems to deliver truly personalized and iconic brand experiences in an omnichannel world.

And our efforts have really paid off. Some of the most iconic brands in the world now trust CoreMedia to support their iconic, next-generation customer experience projects. In fact, CoreMedia has become the leading vendor when it comes to luxury eCommerce platforms like YOOX Net-A-Porter Group, and brands such as Tommy, Calvin Klein, Deckers, Luxottica, and many more. Brands that care deeply about customer experience trust CoreMedia. We empower them to innovate in order to escape the boring average.

But we’re not content to simply rest on our laurels. We believe that our unique omnichannel architecture, our brand orchestration capabilities, and our experience composition tools help us play a central role in numerous Digital Experience Platform (DXP) projects. These capabilities have helped us to expand our presence in the market and have increased our visibility in a range of analyst reports beyond the WCM space.

As the market definitions continue to evolve and shift – we expect to remain at the forefront of any solution segments that requires smart, scalable, agile content management and experience composition capabilities – including both headless and front-end expertise."

What sets CoreMedia apart from other WCM vendors in the Quadrant?

"We see CoreMedia as a kind of hidden champion. People who get to know CoreMedia Content Cloud are consistently amazed by what we can do for global brands:

  • CoreMedia has an impeccable track record; every CMS project we’ve initiated in the last decade has been successfully delivered.
  • Some of the largest organizations in the world have relied on CoreMedia for many years, including the Federal German Government and Deutsche Telekom.
  • CoreMedia has many intensely loyal customers and a net retention rate of above 110% — which is a strong testament to the high business values of CoreMedia Content Cloud.
  • The openness, scalability, and elegance of CoreMedia's architecture are unique and provide a strong foundation for customer innovation. 

These attributes make CoreMedia unique. Other vendors have attempted to provide a kind of ‘one-stop-shop’ for digital experiences by stitching together as many features as possible from a wide range of different systems. The result, a kind of Frankenstein software. While combining so many features may look good on paper, this rolled up approach can lead to many complicated, expensive, or failed projects.

The Web Content Management market will be shaped more by innovation and agility than by consolidation. CoreMedia has a unique and potentially important role to play in the digital experience ecosystem – based on our natively omnichannel architecture and uniquely dynamic approach to content and data integration.

Speed, scalability, and flexibility are at the heart of everything we do and are an important part of our value proposition. Imagine being able to create and optimize an iconic brand experience for up to 500 sites, in 150 countries with more than 20 languages, across 10 social platforms and three commerce systems, maintaining brand consistency throughout every step in the customer journey. And now, imagine doing all that in just 30 minutes instead of 2 weeks. We call that high-velocity marketing.

CoreMedia serves as the hub to connect multiple systems — including e-Commerce, brand assets, rich media, and CRM. We streamline the entire content creation process — including instant data access and real-time sharing — to provide the business user with complete control over every customer experience with a single, intuitive authoring environment.

We aim to provide the best aspects of a configurable development platform and a ready-to-launch out-of-the-box solution. Few other companies can match our rich backend content management capabilities or the editorial power of our user interface. We enable fast integration with existing best-of-breed and legacy systems - along with support for multiple integration models and some of the deepest out-of-the-box e-Commerce integrations on the market.

While many vendors try to be everything to everyone, we aim to be the best at content technology and the best to integrate into all other platforms like Salesforce, SAP, IBM/HCL, etc."

Do you agree with the Gartner assessments? If so, how does CoreMedia plan on improving on the ‘cautions’?

"No matter how focused we are and how many successes we have under our belt, we know that there is always room for improvement. The cautions in any Gartner Magic Quadrant reports rarely come as a complete surprise to us because they are part of the ongoing conversation that we have with the analysts and with our prospects and customers.

Even when we don’t agree 100% with Gartner’s assessment, we trust them to listen to our response and try to understand where we’re going as a company. So, we think that Gartner’s view is fair, but we also have faith in our strategy and remain focused on our plan for growth.

We know that we may not be as big or as immediately well-known as some of our competitors – particularly in North American – but that’s changing rapidly, and we’ve already made some tremendous progress. Major US players such as Deckers Brands, Under Armour, Tailored Brands, Office Depot and Emerson Electric all rely on CoreMedia every day to help them communicate with their customers. I’m also really excited about the team that we’re built here in the US that includes some of the most experienced and hard-working men and women in the field of digital experience and e-Commerce.

With regard to our technology investments, we know that we’ve already helped customers like YOOX Net-A-Porter Group make some big advances in areas such as personalization and AI-assisted technologies and we plan to make more very soon. Our approach to artificial intelligence and machine learning mirrors our approach to analytics and optimization. We monitor the market and partner with the leading players to help our customers seamlessly integrate these capabilities into their existing toolset. Part of the plan is to enhance our already powerful personalization toolset with pre-built connectors to leading AI engines to improve the accuracy and relevance of customer experiences."

What is on the horizon for CoreMedia's WCM offerings?

"In addition to the AI-assisted capabilities that I alluded to in the last answer, we’re also very excited to announce the launch of our new state-of-the-art integration architecture and headless delivery module. The future of digital experience will mean more integrations with more enterprise systems. According to Gartner’s most recent Magic Quadrant for Digital Experience Platforms, through 2021, “85% of effort and cost in a DXP program will be spent on integrations with internal and external systems. ” Our new Integration Hubs framework will make it easy to develop and maintain these integrations. Out new Content-as-a-Service (CaaS) delivery engine provides customers with a pure headless option for situations where they need to deliver content quickly and efficiently to many channels using a consistent, pre-fabricated, agnostic delivery model. Looking a little further out, our product vision extends to encompass a world where digital and physical experiences truly begin to merge both online and in the store. To support this vision, we’re looking to introduce new tools for improving clienteling, managing content for outdoor advertising and in-store displays, and delivering personalized shopping experience everywhere and at any time." 

Crownpeak

Crownpeak spends another year in the Visionary corner. Its clients enjoy the ‘short time to value’, good support and service, and its effort in changing the WCM landscape by focusing on delivering quality digital experiences. The vendor does need to ramp up efforts in expanding its partner ecosystem, enhance its geographical presence, and make sure its marketing execution keeps up with its vision.

Gartner WCM Darren Guarnaccia CrownpeakInterviewee: Darren Guarnaccia, Chief Product Officer at Crownpeak

Gartner named you as a Visionary in this year's Web Content Management MQ. How do you feel about getting that spot? 

"We’re very happy with our position as a Visionary for the sixth year in a row. From our perspective, this was a big shakeup year in the Magic Quadrant for WCM.  We believe Crownpeak stayed relatively in place compared to the previous year. We’re also happy to be recognized furthest to the right in the Visionaries quadrant."  

What sets Crownpeak apart from other WCM vendors in the Quadrant? 

"We are a SaaS vendor that was born in the cloud. Crownpeak customers achieve rapid time to value, our customers rate our support highly, and we’ve introduced new concepts to the market around rethinking privacy and quality to improve the customer experience market. On top of that, our SaaS heritage means we remove the ongoing source of version upgrade pain that plagues most other vendors in the WCM market." 

Do you agree with the Gartner assessments? If so, how does Crownpeak plan on improving on the ‘cautions’? 

"Quite honestly, I love both our cautions and our strengths. I like to say that Crownpeak is the 'hidden gem' in WCM."  

What is on the horizon for Crownpeak's WCM offerings? 

"Crownpeak is focused on several exciting things. We’re continuing growth of our partner ecosystem, including technology and solution partners, which will help our customers continue to build amazing customer experiences and maximize the value of their martech stacks. We’ll also be bringing to market new technologies that help brands build consumer trust and change the discussion around privacy and consent."

e-Spirit

Another repeat Visionary, the progress of e-Spirit has been recognized by Gartner, especially its architecture for rapid deployment and faster development, content as a service for hybrid/headless content delivery, and good interoperability with adjacent technologies. e-Spirit’s brand awareness remains low and seems to attract mostly IT departments, and its cloud maturity is lower than other vendors'.

Gartner WCM Michael Gerard eSpiritInterviewee: Michael Gerard, CMO of e-Spirit
 
Gartner named you as a Visionary in this year's Web Content Management MQ. How do you feel about getting that spot?

"We are thrilled and honored to be named a Visionary in Gartner’s 2019 Magic Quadrant for Web Content Management for the second year in a row. It is especially exciting that we are one of only five vendors that advanced in this year’s MQ from both a vision and execution perspective. Our position in this year’s MQ is further demonstration of how e-Spirit, for 20 years, has continued to advance its hybrid CMS architecture, enabling our global customers to create inspiring digital experiences that turn their customers into lifelong fans."

What sets e-Spirit apart from other WCM vendors in the Quadrant?

"There are four key differentiators that set e-Spirit apart from other WCM vendors in the MQ:

1. Agility: Our evolution as the first enterprise-class headless CMS to a fully hybrid CMS enables companies to create, manage, and accelerate the delivery of personalized content to any channel for immersive digital experiences for their customers. As Gartner indicates, ‘web content management is a foundational technology for every digital business.’ The ability of e-Spirit’s hybrid/headless architecture to rapidly integrate and interoperate with any channel or tool in any DX ecosystem makes our solution exceptionally agile, which in turn improves time to value for a competitive edge that is tough to realize with traditional monolithic, all-in-one suites.

2. Empowerment: e-Spirit’s industry-recognized ease of use puts the power of innovation into the hands of business users (e.g., marketers, e-commerce managers), enabling more rapid creation of engaging digital experiences that differentiate and inspire our customers’ audience to action. This extension of control and impact to business users in addition to developers is a powerful differentiator which is regular feedback we hear from our customers, as well as being recognized within the highlighted strengths in Gartner’s WCM MQ.

3. Intelligence: The most successful organizations today are tapping into the power of data to create higher quality and more relevant content-driven experiences for their customers, and e-Spirit’s AI-powered personalization fuels this success. Our personalization technology, recognized as one of the world’s leading solutions in Gartner’s MQ for Personalization Engines, uses internal, external and behavioral data for A/B testing, predictive analytics, and optimized automation to deliver contextualized omnichannel experiences at scale for greater engagement and revenue.

4. Industry Proven: We’ve helped thousands of global brands to create inspiring digital experiences that turn their customers into lifelong fans. For example, our customers represent over $500B in global revenue, providing content-driven experiences for over 1.8B+ page views per month, and covering many of the world’s leading brands across manufacturing (e.g., Bosch, Grohe, Daimler, BASF, Mitsubishi Electric), e-commerce (e.g., Carter’s, Belk, Hugo Boss, L’Oréal Luxe brands, Reitmans, Sterling Jewelers), banking/finance/insurance (e.g., Canada Life, Commerzbank, HSH Nordbank, Postbank, Santander Bank), and more." 

Do you agree with the Gartner assessments? If so, how does e-Spirit plan on improving on the ‘cautions’?

"e-Spirit has made significant strides in the areas mentioned by Gartner. For example, we continue to invest heavily in our North American teams across the areas of professional services, customer success, marketing, and sales. Not only have we accelerated our growth of North American based customers in the past several years, but our current customer base derives billions of revenue from North America. For the next 12 months, our North American investment will more than double as growth continues across e-commerce, manufacturing, and banking/finance/insurance sectors.

From a technology perspective, there is no doubt that e-Spirit’s architecture has been highly attractive to IT departments. As Gartner mentioned in their strengths assessment of e-Spirit, we have ‘made good progress by offering more capabilities to appeal to business buyers, with functionality geared especially for marketers (for example, personalization, campaign management, and journey mapping).’ We will continue this path to offering greater usability and advanced features for marketing and content managers, fueled by the industry’s highest investment in R&D as a percent of revenue and leading WCM and digital transformation efforts with our industry-leading customers.

Regarding our expertise in cloud, it is worth noting that we are not new in the SaaS business: Our North American customer base almost exclusively uses our SaaS offering, and we get a lot of great feedback from our customers. That being said, when the company was started 20 years ago, cloud wasn’t even on the horizon, and e-Spirit always resisted the idea of creating an additional lightweight ‘cloud-only’ product. The result: All of our customers, some of whom work with us for more than 15 years, can seamlessly transition their on-premises model to a cloud deployment, a private cloud or even a hybrid setup without sacrificing functionality. One area where we will increase investment is customer self-services — their availability and ease — for our cloud customers, taking aim at business sponsors, administrators, CMS users, and others alike. That will bring more visibility for the power of our cloud offering and lower the access barriers for all stakeholders."

What is on the horizon for e-Spirit's WCM offerings?

"Today’s customer journey is highly fragmented, and digital ecosystems are more complex than ever. With continuously increasing requirements (e.g., channels, technologies, data management, competitive pressures), managing content at scale is becoming more and more challenging due to the limitations of ‘human beings’. e-Spirit is rethinking what an editorial interface for a fragmented user journey looks like. The result is a completely new UI framework based on Micro Apps that can be used ‘at the touchpoint’.  e-Spirit will provide an optimized family of next-generation user interfaces for orchestrating atomic content at scale, enabling business users to be more productive and create better digital experiences than ever before.

Another investment focus is smart assistants & AI support. Business users will be unobtrusively supported by more smart assistants, helping them with next-best actions and navigating them through their complex DX landscape. AI-driven content management will impact and improve back- and front-end capabilities. AI-based product and content-recommendation is a good example for a capability that is already available, but we strive to add more easy-to-use features to process, analyze, summarize, and find interrelations in digital signals. That will help non-technical users to manage the flow of data, get value out of it, and turn data into immediate action.

Last but not least, no-code features will drive a lot of innovation. Empowering business users to achieve more has always been our mission. In upcoming releases, we will provide solutions that enable non-technical users to accomplish tasks that are up to now predominantly handled by IT: Creating entirely new DX elements from scratch without coding, expanding the digital ecosystem via self-service, tapping into the power of immersive experiences as well as voice interaction — we will put these objectives within easy reach for all DX stakeholders and minimize the barriers of entry to serve new upcoming touchpoints." 

Niche Players (eZ, Magnolia, SDL, Squiz, WP Engine)

eZ

eZ is taking it easy and doesn't seem to want to leave the Niche Player quadrant. Its biggest strength is in its extensive expertise in the digital publishing and digital media field and its open-source software platform with commercial backing for support and hosting capabilities. Despite its attractive pricing strategy, its presence in the market is low, as is its open-source community, which lacks involvement and support.

Magnolia

New to the quadrant, Magnolia positions itself as a Niche Player with its robust headless, hybrid and omnichannel delivery approach, content modeling and multisite management capabilities and simple pricing structure. Magnolia's presence both geographically as well as in the market, is still relatively low and generally seems to be a better fit for small to medium organizations.

Gartner WCM Rasmus Skjoldan MagnoliaInterviewee: Rasmus Skjoldan, Chief Marketing Officer at Magnolia

It was nice to see Magnolia in this year's Gartner MQ WCM. What do you think got you noticed?

"I believe we were noticed for a particular mix of benefits. First off, the time-to-market that our customers are able to achieve with Magnolia is often quite phenomenal. We see customers going live on Magnolia with advanced enterprise-grade DX projects in weeks to a few months — instead of the typical 8 to 14-month development madness you see so often.

Secondly, we have been in the driver’s seat of the hybrid headless trend for years now. Since the out-of-control buzz around pure headless is now quieting down after customers are realizing they need something more flexible, now is a great time for Magnolia. We’ve been nurturing the features around hybrid headless for so long that the quality and maturity of those Magnolia capabilities have reached a very high level.

Magnolia has been around long enough to produce a very mature platform that clients like New York Times, Fendi, Tesco, and Allianz trust – so I believe it’s very fair to say that we belong in the top tier of WCM systems globally.

Some of the vendors in the ranking have been there for a very long time. That means many top enterprise customers now have deep knowledge of what works and doesn’t work in those systems. Magnolia is experiencing momentum now because some of those top customers are realizing that the expensive suite propositions from some of our competitors aren’t always the right answer for them.

The pack of leading WCM vendors have changed before, and it will change again." 

What sets Magnolia apart from other WCM vendors in the Quadrant?

"We’re really committed to delivering DX capabilities to customers who come with a clear best-of-breed preference for their software selection. Our customers typically have a strong digital leadership team with the skills and experience to assemble their own DX platforms with the right products that truly fit their needs and business. That’s where we fit in and where we stand out from some of the bloated over-promising platforms.

We’re often praised by our clients for delivering a set of capabilities at maximum quality level – unlike some of our competitors have chosen to stretch their platforms too far, resulting in more features of lower quality and complexity going through the roof.

Overgrown complexity leads directly to painfully slow implementation time – and who wants that in 2019?"

Do you agree with the Gartner assessments? If so, how does Magnolia plan on improving on the ‘cautions’?

"Analyst write-ups are always challenging for vendors. Behind the scenes, you frequently hear of analyst relations specialists and executives going crazy when they read the write-ups.

This first time for us in a Gartner MQ was a very positive experience. We generally see their points being quite precise and valid. I especially agree on us not having reached a brand awareness that matches the quality of our offering. As Magnolia’s CMO, I’m hell-bent on changing that as quickly as possible, and we’re running a long list of marketing programs to make sure we get the global recognition we deserve."

What is on the horizon for Magnolia's WCM offerings?

"I think there’s a seismic shift happening in the market, moving us all toward DXP as an open architecture — and away from the idea that a suite of more or less well-integrated applications can accomplish the needs of strong DX.

For us, that shift means we’re focused on building solid bridges from our platform to the other best-of-breed tools that customers want to deploy. But that’s not just about integration work. I strongly believe that the frontier of interoperating applications is about UX.

What we’re doing now is opening up our UX to allow any integrated tool to surface data and features inside our user interfaces. All the integrated tools that customers plug into Magnolia essentially become services for the marketer using our software.

The huge benefit to the marketer in front of a Magnolia screen is that she can get access to vital parts of her entire toolset from within our product. That helps solve real-life challenges such as understanding what’s going on when you’re looking into your analytics and then bridging that to meaningful action in your CMS. Couple that with our AI-powered content pools and we think we have a really strong proposition for the 2020 marketer and beyond." 

SDL

SDL has been content-focused, making a lot of improvements to its content management and translation tasks thanks to its AI and ML applications; API and Graph-QL based capabilities "enable the use of SDL Tridion Sites in a headless manner." SDL’s migration from the Challenger corner could be due to them losing momentum in the WCM market, a shrinking partner channel, and outdated UI. Unfortuately, CMSC Media was unable to schedule an interview SDL in time for our article publication.

Squiz

Squiz continues to hold on to its Niche Player label possibly due to its popularity in the government and higher education sectors and its "feature-rich" WCM. Its weaknesses include its limited global presence, weak brand awareness, and marketing execution and poor implementation partner ecosystem. Unfortuately, CMSC Media was unable to schedule an interview Squiz in time for our article publication.

WP Engine

Despite sitting still in the Niche Players corner, the WP Engine WordPress Digital Experience Platform continues to grow thanks to its “easy-to-use capabilities”, “developer tools", and "scalable infrastructure". However, Gartner seems to disagree with WP Engine's claims that its WCM has DXP capabilities and suggests that the platform can fall short when it comes to large enterprises' WCM demands. Unfortuately, CMSC Media was unable to schedule an interview WP Engine in time for our article publication.

Ending notes

 

Although many enterprises might be tempted to narrow their focus on WCM vendors that are ranked in the upper ends of the quadrant, it’s prudent to consider all of the CMS options presented. There is a broad selection for businesses of any size that have unique goals and needs — even a global enterprise-level organization might find their solution with a WordPress platform. This year’s Gartner MQ for WCM is an engaging read, and I don’t think I am alone in anticipating 2020 WCM quadrant to find out how vendors will work to improve on their strengths and address the challenges Gartner identified in their 2019 report.  

Click our link to receive a free copy of the 2019 Gartner Magic Quadrant for Web Content Management.
 

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The contents of this review are protected by international copyright laws, database rights, and other intellectual property rights. The owner of these rights is CMS-Connected Media Corp. All product and company names and logos contained within or appearing on this review are the trademarks, service marks, or trading names of their respective owners. This document may not be copied, reproduced, distributed, or transmitted in any form or by any means without the prior permission of CMS-Connected Media Corp. While reasonable efforts have been made to ensure that the information and content of this review were correct at the date of first publication, neither CMS-Connected Media Corp., nor any person engaged or employed by CMS-Connected Media Corp., accepts any liability for any errors, omissions, or other inaccuracies. Readers should independently verify any facts and figures as no liability can be accepted in this regard — readers assume full responsibility and risk accordingly for their use of such information and content. Any views and opinions expressed in this review by individual authors or contributors are their personal views.

Ellie Somfelean

Ellie Somfelean

Ellie is a Reporter and Content Marketer with CMSC Media. She is passionate about social media and digital marketing. She has a vast experience with content creation, influencer marketing and brand promotion.

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