Along with my thoughts on customer experience and the biggest key takeaways, I will also share the exclusive commentary from leading industry experts that we were fortunate...
Procter & Gamble’s Japanese skincare solution company, SK-II, has just announced the newest face of its brand, and the world’s first ‘autonomously’ animated digital influencer, YUMI
I was fortunate to sit down with various members of the Crownpeak executive team to discuss their visions for success in 2019, challenges their customers are facing with the...
Watch the remainder of our exclusive customer interview’s below that were captured directly from the event floor at Connect 2018 where we discuss the implications in the online...
A company’s interaction with is clients is the most critical aspect to the survival of business today. Using a CRM system will give a company the upper hand allowing them to...
As we all know, the best customers are recurring customers, but how do we keep this notion alive? Laura and I attended BloomReach Connect 2018 a few months ago in one of the tech...
There's another player in the CRM market, one that isn't as well-known as Salesforce but it giving them a run for their money. Zoho is one company that has been on the forefront...
Whether you’re running or operating within a sales team, you’ll be well aware of the fact that most of your time is taken up organising strategies and planning your campaigns...
According to Gartner, the CRM market is valued over $40 billion dollars, so it’s not surprising that there are many companies out there striving for a piece of that pie. While...
Sales enablement is a strategic approach to improve sales execution. From soup to nuts, sales enablement endeavors to drive sales growth by better equipping sales teams to meet...
Understanding the journey your buyer undertakes every time they make a purchase is critical if you want to maximize your opportunities for sales. No matter what form of marketing...
Lithium just announced last week that they have merged with Spredfast, a digital customer engagement platform for global enterprises. By combining the two platforms, the...
Gartner’s move to offer a methodology gives organizations a leg up but in what way can brands best leverage this information to test their current strategy and gain insight to...
Recently I posted an article called “Salesforce Alternatives in the CRM Software Market”, with one of the five explored being Freshsales CRM. I was very impressed with what I...
Whether you are a brand new startup or a company with years of historical data, having an online presence is not only mandatory but it should be carefully cultivated. Your...
No too long ago a Rolodex would sit a on your desk next to the phone. There was no laptop, only a stack of business cards, a pen, and a notepad. This was how businesses related...
Whether you are a solopreneur, a small business owner, or part of a giant sales force funneling business into a major corporation, attracting your ideal customers and closing...
In today's world where technology dominates and customers expect a whole new level of attention, digital transformation has taken place and a new breed of socially engaged and...
Social media marketing is all the rage, and with good reason. Networks like Facebook, Twitter, and Pinterest provide you with ways to connect directly with the people that matter...
Many companies today are incorporating Digital Experience Platforms (DXP’s) into their digital transformation strategy. It’s critical for companies to service the full customer...
Retail is not dead, or gasping for breath as it falls victim to the big bad online commerce world even though the narrative surrounding store closures has many believing this to...
Last month, Laura Myers and I were ecstatic to attend the ProgressNEXT 2018 event in Boston as media reporters. Of course hearing about all the exciting announcements was just...
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