With all of the various platforms, each of which has its own way of calculating its data, attempting to juggle this dispersed information can become overwhelming. Thankfully...
As 2018 has come and gone, we want to take a few moments to reflect on a few of the highlights in digital marketing this past year. At the same time, we want to offer insight on...
If you’re in the marketing business, you’ve probably already figured out how important Facebook is for reaching your desired audience.
As a marketer, you go where the people...
It's not very hard to find a laundry list of which digital marketing trends will be clutch for brands in 2019 and often, you'll see carryover for what was predicted to be...
For our November podcast, Gabriella Pirrone and I are going to dive into the top three technology trends that will be game changing in 2019 but, in a strictly digital marketing...
In this article, we’ll look at how the big changes on Facebook impact modern marketing. More importantly, we’ll show you how to get the most of advertising on Facebook.
Social Media Marketing can feel overwhelming. Whether sharing a personal brand or creating a following for a business via social media channels, the questions of where to post...
On Tuesday, Oracle announced their acquisition of Grapeshot, a platform built to help ensure ‘brand safety’ as well as contextual solutions targeting, RTB, ad-serving...
While social media may assist athletes with sports marketing, ultimately performance is the most important factor for any Olympian. So how did the Olympics perform?
Keith Weed, Unilever’s Chief Marketing Officer has recently join a long line of executives and other elites in the tech and digital ad industries who have raised concerns about...
You may think how come messaging apps can be a game-changer when it comes to driving B2B leads or you may be having a hard time envisioning a future where business people close a...
Despite the NFL’s television ratings having dropped in 2017 for the second straight year, the Super Bowl still remains by far one of the biggest advertising events of the year...
Speaking at the World Economic Forum in Davos, Switzerland, Silicon Valley billionaire entrepreneur Marc Benioff, who transformed an unexciting cloud computing company into a...
Social media never sleeps. But sometimes we need to! If your office or business is planning to be closed over the Christmas and New Year’s period, ensure you have a plan.
In short, the idea of influencer marketing isn’t new, but the strategy, content, dissemination, platforms, people etc. have undoubtedly given the premise a refresh. I will be...
Amazon is wading into the social media foray, having launched its Amazon Spark feature, which allows users to share photos of products they like, much like on an Instagram or...
Artificial Intelligence (AI) is the new mobile. Over 200 private companies using AI algorithms across different verticals have been acquired since 2012, with over 30 acquisitions...
In recognition of this issue, lately there has been much more exhortation by governments to encourage digital businesses to make their web presence accessible to all end users...
Hootsuite, the social media management platform, has decided to expand its focus to include social advertising operations by acquiring Facebook ads manager AdEspresso. In...
Lately, Slack, a business-focused messaging platform provider, has consistently been in the news. Slack announced that it reached out over 4 million daily active users (DAU), 5.8...
American telecoms giant Verizon Communications has entered into an agreement to acquire Yahoo’s core assets for nearly $4.83 billion in cash, marking the beginning of another...
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30 Apr 2016
Jive announced its financial results for 2015 with revenues rising by 10% to $195.8M and a loss of $34.9M. Jive’s CEO, Elisa Steele stated that the figures were in line with...
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