It’s been a big month for independent customer experience agency Hero Digital. With its roots in Silicon Valley, Hero Digital has experienced the same kind of accelerated growth...
We were very excited to bring back many insightful stories from some of the most innovative and talented members of the Sitecore community directly from the event floor at...
Watch the remainder of our exclusive customer interview’s below that were captured directly from the event floor at Connect 2018 where we discuss the implications in the online...
“Content is King”. I know, I know, we have all heard this phrase. But let's face it, it still rings true today and content is king.... or to put it “something preeminent in its...
The time I spent at Sitecore Symposium 2018 was full of many great conversations both on camera and off. More than a few of those conversations were with those on site from...
As we all know, the best customers are recurring customers, but how do we keep this notion alive? Laura and I attended BloomReach Connect 2018 a few months ago in one of the tech...
If you’re in the marketing business, you’ve probably already figured out how important Facebook is for reaching your desired audience.
As a marketer, you go where the people...
It's not very hard to find a laundry list of which digital marketing trends will be clutch for brands in 2019 and often, you'll see carryover for what was predicted to be...
It’s a nice idea for a business to say they’re customer-obsessed but who is really? We hear all the time how brands want to be customer-obsessed and many proclaim that they are...
An accurate customer journey map guides marketing, sales, and operations. Defining the phases of the customer journey, as well as the desired customer experience at each phase of...
The power of personalization is a power all brands want. Who wouldn’t want to be the one that has the most say in curating your journey through the web and nudging your attention...
In this month's podcast, Laura and I hopefully help shed some light on what it means when we combine artificial intelligence with a web content management system (WCM) and how it...
Sears Holdings, the parent company of Sears and Kmart, filed for bankruptcy early Monday morning. The 132-year old company was facing a debt payment of $134 million that it could...
I am sure you have seen many SEO bloggers claim that SEO is dead, or that SEO is dying, but that is not the case at all. As long as search engines exist then SEO will be needed...
In episode two of our podcast, Laura and I have decided to shed some light on the many conversations that we have amongst each other in hopes that we can also help clear the air...
A couple weeks ago, German-based commercetools, a cloud based commerce software platform, announced a $17 million investment for a global expansion. The investment is said to...
Before the Mad Men era, there were only a few powerhouse agencies that brands could partner with to yield results from a memorable poster, radio spot or print ad. Fast forward to...
When it comes to digital asset management, there are several ways that it can relate to your business, whether it is incorporated into your customer experience (CX) platform or...
Earlier this summer, Gartner released its annual Magic Quadrant for Web Content Management 2018, showing us where the perennial players placed this year compared to last and who...
Lithium just announced last week that they have merged with Spredfast, a digital customer engagement platform for global enterprises. By combining the two platforms, the...
Gartner’s move to offer a methodology gives organizations a leg up but in what way can brands best leverage this information to test their current strategy and gain insight to...
There has been a great momentum surrounding Episerver the past few years but if anyone thought it would slow after they coined 2017 their ‘Year of Hyper Growth’ they were...
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