Way before social media became a marketing staple, it’s said that the first form of advertising dates back to 1839 in London, when promotional posters were hung from private...
Social Media Marketing can feel overwhelming. Whether sharing a personal brand or creating a following for a business via social media channels, the questions of where to post...
To help keep you up to date with who’s working where, we’ve launched a new series called Movers & Shakers – a monthly article focused on the ever-changing executives within the...
While social media may assist athletes with sports marketing, ultimately performance is the most important factor for any Olympian. So how did the Olympics perform?
Despite the NFL’s television ratings having dropped in 2017 for the second straight year, the Super Bowl still remains by far one of the biggest advertising events of the year...
Social media never sleeps. But sometimes we need to! If your office or business is planning to be closed over the Christmas and New Year’s period, ensure you have a plan.
The formula for influencer marketing in B2B is simple: you learn who influencers are and engage with them. If you’re producing excellent, timely content and an excellent product,...
Artificial Intelligence (AI) is the new mobile. Over 200 private companies using AI algorithms across different verticals have been acquired since 2012, with over 30 acquisitions...
Last month, after Salesforce announced its Q3 guidance, CMS-Connected escalated this rhetorical question: Is Salesforce Done Shopping after Disappointing Q3 Guidance? Apparently,...
In my second post about B2B Influencer Marketing for CMS-Connected, I dive into what tools are available for both hands on and strategic B2B marketers to use for finding and...
Industry Analyst and Founder of Digital Clarity Scott Liewehr and Marketing Director Tyler Pyburn sat down with me to share ideas about the current state of digital...