Industry Insights

Digital Transformation…From A Marketing Perspective

On Tuesday May 31st, we recorded The CMS-Connected Show's 50th EPISODE live on location at the Boston Harbor Distillery. Our hosts Tyler Pyburn and Scott Liewehr  welcomed special guest, Leah Kinthaert to give us her contemporary ideas from a marketing perspective on the digital transformation which cuts across every aspect of how companies must engage externally and operate internally. Also in this episode Amy Martyn from Falcon-Software welcomed Interact's VP of US Sales, Daren Jennings in her spotlight on Interact and their intelligent intranet.

 

May 2016 - Show Segments

Headline News
[4:03]

Adobe Acquires Livefyre

San Jose based Adobe has acquired Livefyre, a platform that helps brands and publishers collect, curate, and publish user-generated content. Hear what industry analyst, Scott Liewehr has to say on what this acquisition means for both Adobe and Livefyre?

[3:24]

Biggest Merger in Tech History

Dell CEO, Michael Dell announced at the EMC World Conference in Las Vegas that the biggest merger in tech history will be declared by Dell Technologies. However, the merger involves a substantial amount of debt, approximately $50 billion. Hear from the experts.

[4:41]

Marketo Hires Bank for Potential Sale

Marketo, just recently held their annual Marketing Nation Summit in Vegas, although what wasn’t discussed was the apparent hiring of investment bank Morgan Stanley to explore various “strategic alternatives." Get the inside scoop from our inside experts.

[2:31]

Coveo Improves Search for Sitecore

Coveo just rolled out a new Sitecore native search app - Coveo for Sitecore Pro Cloud Edition and a new version of its native, on-premise Sitecore integration, Coveo for Sitecore version 4.0. What does this mean in both terms of architecture and capabilities?

[4:22]

The Future of SharePoint 2016

Microsoft held its Future of SharePoint event and announced a new cloud-first, mobile-first vision and roadmap for its SharePoint solution. Hear from industry analyst Scott Liewehr on his take of the SharePoint event and their latest "2010 innovations".

Featured Topic
[18:42]

Digital Transformation…From A Marketing Perspective

Tyler Pyburn and Scott Liewehr welcomed special guest Leah Kinthaert in CMS-Connected's 50th EPISODE! Leah leaves our viewers with contemporary ideas from a marketing perspective on digital transformation including best practices and biggest challenges.

Vendor Spotlight
[13:18]

Interact Reviewed by Amy Martyn

Interact is one of the world's fastest growing intranet software companies with more than a decade of experience delivering collaborative intranet solutions. Get the inside scoop from Amy Martyn and Interact's VP of US Sales, Daren Jennings.

CMS Insider
[9:56]

Education Institutions at Risk with Slow Shift to CEM

The analysis, based on original research conducted by DCG, indicates that delivering experiences to education customers – rather than publishing content – remains aspirational for institutions in the US and the UK. Hear directly from our CMS Insider, Scott Liewehr.