Industry Insights

Hootsuite Integrates Dropbox, OneDrive, Box & Google Drive

Social media management platform Hootsuite has added integration with a set of cloud content platforms, including Box, Dropbox, Microsoft OneDrive, and Google Drive. Vancouver, BC-based company has also integrated UpContent, MediaValet, Flashstock, and WebDAM into its platform. 

With the integration, users will be able to access cloud-based digital content such as images, videos, and GIFs from their cloud content repositories from within Hootsuite, meaning the upgrade will simplify retrieving and sharing engaging and dynamic content. For instance, when social media managers need quick access to any digital asset while creating a marketing campaign, they can pull it from, say, Dropbox or Box right after when the designer team creates and uploads it. 

 “Hundreds of millions of people across the globe use Dropbox to work and collaborate with their teams, from anywhere on any device. With this integration, our customers can access their Dropbox files directly from Hootsuite, allowing them to enhance their social posts with content they already have saved in Dropbox,” said Billy Blau, Head of Technology Partnerships at Dropbox. “In today’s competitive market, companies using both Hootsuite and Dropbox can act faster and be more agile with their marketing and social efforts.”

Here are some extended social media management capabilities: 

  • The ability to add a content source they already use into their Hootsuite dashboard,

  • Searching and organizing digital assets directly within their content sources,

  • Easy access to assets from content sources within the compose message box of Hootsuite Publisher. 

In November, Hootsuite, which includes more than 14 million users and 800 of the Fortune 1000, announced its integration with a batch of Microsoft platforms including Microsoft Dynamics CRM, Microsoft Office 365, SharePoint, and Yammer

Here’s what Rob Howard, Director, Office 365 Ecosystem at Microsoft, had to say about the integration with OneDrive: “Hootsuite’s integration with OneDrive enables joint customers to access their assets seamlessly and securely before they publish on social media. Team members across organizations also enjoy improved productivity as they get to collaborate on social content in the cloud from any device.”

Roger Murff, Vice President of Business Development and Technology Partnerships at Box said: “As social media becomes a primary channel for businesses of all sizes to connect with customers, the ability to manage digital assets intelligently and create engaging social content is critical. Box helps marketers to securely manage content of all kinds, everything from images to ad and social copy. By leveraging strategic platforms like Hootsuite and Box, teams can work faster and smarter, delivering more successful digital campaigns.”

Earlier this year, the social media management provider launched a trio of open APIs for publishing, user management, and URL analytics, marking the first time Hootsuite opened up its platform to developers in an effort to help organizations incorporate other content creation portals such as CRM, CMS, and marketing automation platforms. With an open ecosystem of 200+ best of breed partner applications, Hootsuite empowers businesses to provide meaningful customer experiences and interactions with their audiences. 

Although the latest integration with the content sources is not supporting video yet, the platform already has video integrations with YouTube, Facebook, Twitter, and Instagram that allow users to schedule and publish video content across social networks directly from their composed message box in Hootsuite Publisher.

Omar Kaywan, Sr. Global Partner Marketing Manager at Hootsuite believes that these new integrations solve a major customer pain point by providing the ability to access approved assets for social quickly and seamlessly within the Hootsuite platform from content repositories and sources our customers already use.

Given the evidence that social posts with visual content have vastly increased engagement over text-only posts, Digital asset management (DAM) has already become a must-have in the marketing ecosystem. The Hootsuite’s latest integration seems an effective step in order to build a bridge between digital asset management and social publication for social media marketers.  

Venus Tamturk

Venus Tamturk

Venus is the Media Reporter for CMS-Connected, with one of her tasks to write thorough articles by creating the most up-to-date and engaging content using B2B digital marketing. She enjoys increasing brand equity and conversion through the strategic use of social media channels and integrated media marketing plans.

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