Growing your brand takes time and focus. Social media marketing can help you attract new customers and keep old or current ones engaged.
Three European central bankers are claiming oversight over Facebook’s planned virtual currency to ensure it will not jeopardize the financial system or be used to launder money.
TransPerfect, the world's largest provider of language and technology solutions for global business, today announced that it has refinanced its existing credit facility.
IBM (NYSE: IBM) and Cloudera (NYSE: CLDR) today announced a strategic partnership to develop joint go-to-market programs designed to bring advanced data and AI solutions to more...
Workplace-messaging firm Slack is about to go public in a red-hot IPO market, but it’s approach to going public — using a “direct listing” — is slightly different than an IPO.
BigCommerce, the leading ecommerce platform for fast-growing and established brands, today announced the release of BigCommerce for WordPress 3.2.0 at WordCamp Europe.
Knowing what your customers want is crucial for any brand. Is your brand keeping up with all of the technological innovations that the tech-savvy customers of today have come to...
To get oriented to the California Consumer Privacy Act , the CCPA, it's good to have a grasp of the basic jargonese and concepts around it. Here's a quick glossary to help...
Postman, the leading collaboration platform for API development, today announced the completion of a Series B financing round totaling $50 million. The funding was led by CRV and...
Acquia today announced the all-new Acquia Lift, the only personalization tool optimized for Drupal, now available as a no-code application to help marketers quickly and easily...
GoPro has been democratizing the way people capture and share life moments since 2002. As social media continues to turn everyone and their mother into a content creator, the...
SCROLL THROUGH TWITTER and you'll find all manner of jokes about Alexa's on-demand shopping abilities. In response to internet drama: "Alexa, order me popcorn." In response to...
The secure email gateway (SEG) worked for decades, no doubt. It was truly the first line of defense against email-based threats that took advantage of people and technology to...
What do Apple, Lush, Disney, and Las Vegas have in common? They offer memorable, customized experiences. Today’s business currency is the consumers’ attention and time.
iHeartMedia, America’s leading audio company, and WPP, the creative transformation company, today announced the launch of Project Listen to develop next-generation insights...
To help organizations quickly and easily bring together customer data from across the entire organization, Oracle is collaborating with Accenture and Capgemini to address the...
CoreMedia today announced it has launched CoreMedia Content Cloud - Marketing Connector on Salesforce AppExchange, enabling businesses to leverage powerful, yet easy-to-use, omni...
brands are throwing $210B per year at the problem of trying to create sparkly, new tech-savvy retail experiences, but many sci-fi shoppers aren’t buying into the hype. What they...
MT is considered one of the most difficult problems in the general Artificial Intelligence (AI) and machine learning field.
Experiential campaigns are entirely different beasts than traditional marketing efforts. To gauge the true value of experiential campaigns, you need to judge them based on...
What is Content Optimization? Content optimization is a method to improve a site’s digital assets and pages through optimization to make it more attractive, unique, useful, and...
CMSC Media’s Erika Jones will be hosting a new monthly podcast series starting this July called, Insights & Innovations.
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