Success in content marketing isn’t luck or chance. It’s the result of a dedicated strategy, thinking outside the box, and perseverance.
Nobody knows that better than Robert...
Earlier this year, after surveying 291 B2B organizations, a study by the research firm SiriusDecisions’ found that the majority of B2B content creation investment is executed...
Recently, Magnificent Marketing sat down and chatted with content marketing whiz, Andy Crestodina. We gleaned his take on non-paid content promotion strategies. Andy is an...
The formula for influencer marketing in B2B is simple: you learn who influencers are and engage with them. If you’re producing excellent, timely content and an excellent product,...
Location-based advertising and marketing technology have seen a tremendous amount of interest and enhancement in the recent years. The idea is measuring ad effectiveness based on...
If B2B and B2C marketers want to position themselves to remain with or ahead of the curve over the next 3 to 5 years, they need to look out for a series of emerging tech, new...
By now, I am sure your organization has published a couple of multimedia content items here, a few blog posts there but maybe, those efforts didn’t really move the needle. Even...
Whether you refer to it by that name, promoted content, recommended content or republishing, the concept falls under the same process of pushing your content out into third-party...
Just because you don’t have a product like GoPro that users are dying to post the pictures when they purchase one doesn’t mean B2B brands can’t cash in on UGC. So the question is...
Hootsuite, the social media management platform, has decided to expand its focus to include social advertising operations by acquiring Facebook ads manager AdEspresso. In...
In the first two parts of this series – “Creating a White Paper that Will Generate Leads” I hope I emphasized the importance of creating content with shareability in mind first...
The recent Episerver study, “Reimagining Commerce,” finds that ninety-two percent of over 1,110 U.S. consumers surveyed visit a brand’s website for the first time to do research...
If I can go ahead and buy my stuff through Amazon, why would I bother to visit the brand site? Well, I wouldn’t unless I think that there is a valuable differentiator. Then, what...
Marketers are spoiled for choice when it comes to the endless array of tools and platforms to choose from to help them better understand prospects and generate leads.
Forrester published The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016. Of the 11 vendors Forrester evaluated for the lead-to-revenue management (L2RM...
One thing I notice that a lot of marketers like to do is follow orders. Whether it’s repeating the practices of a previous marketing team, doing whatever their sales team asks...
As the year is drawing to an end, in fact, there are fewer than 50 days remaining in 2016, it is about time to formulate the strategies and the budget that will help us marketers...
If you’re a content marketer, you’ve probably read multiple articles on the secrets of content marketing, with writers telling you that if you only follow steps A, B, and C you...
Bridgeline Digital has announced they released an update to iAPPS Marketier, an online marketing management solution division of the company’s iAPPS Pro product line.
An open source enterprise content management system (CMS) provider eZ Systems announced their plan to partner with a cloud-hosting provider Platform.sh in an effort to help...
Do you know that some of the content you read wasn't written by human beings? Automated Insights states, its software created one billion stories last year, many with no human...
Research by Aspect Software suggests that about 91% of customers want to pick up where they left off, from one channel to the next.
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