When you’re thinking about redesigning your website, your first step should be to determine what’s wrong with it. Ask yourself what your goals are and if they’re being met by...
As business becomes necessarily more digital (and will likely remain so), make sure you aren’t losing business due to lack of accessibility.
Although machine learning has been around for a few years, it is now changing the way we optimize for search engines and is developing considerably. If you have a website or a...
Content and its creation can be a big task for any size of business. In fact, in today’s competitive landscape, many—if not most—companies struggle to produce enough content to...
Search engine optimization. These three words have a considerable impact on any business. In my opinion, search engine optimization is one of the—if not the—most difficult of...
Increasingly, businesses are utilizing data and predictive analytics to map the buying cycle and identify their target audience’s buying behavior to ideally optimize every point...
If you are an entrepreneur, web manager, marketer, or just generally involved in digital, then you know just how vital an optimized website is to attract traffic and convert your...
If you want to start on the path to thought leadership, authorship is key. Writing solid, actionable content related to your industry is how you get yourself and your business seen.
Welcome to the voice search revolution! The rise of voice search is growing at an exponential pace. Voice recognition technology is making our lives easier while allowing us to...
I was fortunate to sit down with various members of the Crownpeak executive team to discuss their visions for success in 2019, challenges their customers are facing with the...
GoodFirms surveyed over 100 digital marketing experts to understand what the most difficult online marketing methods that are also the most effective are? The results of this...
GoodFirms recently conducted a survey of over 100 SEO companies, experts, and gurus to learn what strategies, techniques, and trends they recommend, as well as the challenges...
Another year, another algorithm. Almost every year, and sometimes twice a year, marketers must work with the search giants to change the algorithms and metrics to keep atop of...
I am sure you have seen many SEO bloggers claim that SEO is dead, or that SEO is dying, but that is not the case at all. As long as search engines exist then SEO will be needed...
Whether you are a brand new startup or a company with years of historical data, having an online presence is not only mandatory but it should be carefully cultivated. Your...
Recently I came across an article by Jake Lumetta the CEO of ButterCMS comparing his CMS platform with that of WordPress. So I decided to dive deeper and learn more about the...
This is a topic I am covering with Stewart Maurer, Vice President of Marketing at Crownpeak as he goes through some surprising details on how disabilities are defined, the...
Backlinks or links that flow into your website from other websites are still as vital as it used to be many years ago for succeeding in SEO. Search engines have always considered...
Search Engine Optimization (abbreviated as SEO) services are essential to small businesses to hold their ground and to route more incoming traffic into their websites. A small...
Wondering how to approach doing SEO for your ecommerce website? While there are hundreds of potential SEO and UX (user experience) considerations, not all of them are always...
Smart, skilled content creation is a major factor you must peg if you want ROI from content marketing.
Of course, the meat of content creation lies in the physical act of...
Hotjar, a privately owned and funded company that develops intuitive and disruptive research and optimization tools for web businesses, is the only all in one tool that can truly...
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