Industry Insights

A Fair Review of the Top .NET eCommerce Platforms - commercetools

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COMMERCETOOLS GMBH Overall Rating: Platform: Agnostic platform with .NET SDK
Licence Model: SaaS Current Version: Not Applicable
Base Price: No license fee, $2,500 per month basic usage with up to 5000 orders per month
Founded In: 2007 CEO: Dirk Hoerig (11-years)
NA Offices: Durham, North Carolina NA Partner Network: 47
Hosting Type: Multi-Tenant, Cloud Closest Comparison: uCommerce
Free Trial Version? No (request a demo only) Certified Training? No


With offices in Germany and the United States, commercetools is a next generation software technology company that offers a true cloud commerce platform, providing the building blocks for the new digital commerce age.  Their leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future. commercetools' agile, componentized architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands. 

The innovative platform design enables commerce possibilities for the future by offering the option to either use the platform's entire set of features or deploy individual services, á la carte over time.  This state-of-the-art architecture is the perfect starting point for customized microservices, enabling retailers to significantly reduce time-to-market for innovative commerce functionalities.

Performance Rating

Features & Functionality:
Pricing & ROI:
Integration & Deployment:     
Service & Support:


  • Cloud based, agile and scalable
  • Agility through architectural concept of microservices  
  • Flexibility though API-first: natively integrates with most modern and innovative technologies and sales channels like Voice Commerce (Amazon Alexa), IoT (Dash Buttons, Smart Home)
  • Integration of AI components and Machine Learning
  • Supports an experience driven (CMS) led commerce scenario turning any CMS into a commerce platform.


  • Low brand awareness and recognition
  • Many high profile customer case studies are either in implementation stage or cannot be disclosed to the general public.

Key Differentiator

commercetools supports every relevant front-end technology including .NET, Java, Node, IoS and PHP as well as many major CMS platforms including Adobe, Hippo, Magnolia, Contentful and others.

Recent Industry Recognition

  • Selected as a Contender in Forrester’s Wave for B2C Commerce 

Vendor Comments

Arthur Lawida, President, commercetools"When customers come to a brand site, they need to not only find a great experience, but compelling content and so what we’re really focused on is providing the commerce infrastructure as a service but allowing digital agencies and the brands to build these great sites that have tons of content to bring people back over and over again to their site, have them purchase there, build that brand affinity, and take away the reason people go to Amazon."
Arthur Lawida, President

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Gary Eisenstein

Gary Eisenstein

Gary has been working in the IT industry since 1993 and is the Principal Analyst at CMS-Connected, and the Founder and President of Falcon-Software. If you would like advice on how to evaluate a "best-fit" digital experience solution for your organization, Gary can be reached at

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